Vogue China
A leading fashion Publication

Vogue Advertising Campaign
CASE STUDY /
Vogue, The fashion and lifestyle magazine publication has over 18 national versions. Vogue China, arguably the leading edition, approached VMGROUPE, to create an advertising campaign/promotion for one of their top lingerie advertisers, Etam, a French intimate apparel brand.
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Services Offered

Creative Direction
Art Direction
Editorial Photography

CASE STUDY /
Vogue, The fashion and lifestyle magazine publication has over 18 national versions. Vogue China, arguably the leading edition, approached VMGROUPE, to create an advertising campaign/promotion for one of their top lingerie advertisers, Etam, a French intimate apparel brand.
READ MORE +
Services Offered

Creative Direction
Art Direction
Editorial Photography


Vogue Advertising Campaign
. . . CASE STUDY /

Vogue, The fashion and lifestyle magazine publication has over 18 national versions. Vogue China, arguably the leading edition, approached VMGROUPE, to create an advertising campaign/promotion for one of their top lingerie advertisers, Etam, a French intimate apparel brand.Every Thursday, the Men’s Week issue is published and for the last 4 consecutive years, VMGROUPE’s co-founder shoots the cover stories.


VMGROUPE's global production team flew to Shanghai to meet with Vogue. The client explained their goals, and VMGROUPE responded with a "Mean Girls" inspired group slumber party concept. The result: 2-days, 6 UK models, 130 dim sums, and 18 looks later … 1 killer advertising promotion.

Services Offered

Creative Direction
Art Direction
Editorial Photography
Pre & Post Production

CONTACT US
THE BOUTIQUE GIANT AGENCY - DIRECT LEAN & GLOBAL

The Studio
NEW YORK / VMGROUPE / 67 West Street 612, Brooklyn, NY
T: +1 917 345 3130

SWITZERLAND / VMGROUPE
T: + 41 22 575 29 07

Founder & Principal Creative Dir. / addia@vmgroupe.com
Co-Founder & Dir. of Creative Services / daniel@vmgroupe.com
Director of Client Services / david@vmgroupe.com

A Global 360 Creative and Brand Development Agency for Leading Brands and Luxury Etailers.

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