KÉRASTASE PARIS
LUXURY PROFESSIONAL HAIR CARE FOR THE BEAUTY OF HAIR

Responsive design on Demandware platform
CASE STUDY /
After undergoing a site re-launch and migration to Demandware, the new eCommerce solution for global leading brands, Kérastase-usa.com required an improved responsive re-design that created an elegant, and elevated experience without compromising visibility of promotions and callouts.
READ MORE +
Services Offered

eCommerce Responsive Design
Digital Creative Marketing
Creative Content Updates
List Continued

CASE STUDY /
After undergoing a site re-launch and migration to Demandware, the new eCommerce solution for global leading brands, Kérastase-usa.com required an improved responsive re-design that created an elegant, and elevated experience without compromising visibility of promotions and callouts.
READ MORE +
Services Offered

eCommerce Responsive Design
Digital Creative Marketing
Creative Content Updates
List Continued


Responsive design on Demandware platform
. . . CASE STUDY /

After undergoing a site re-launch and migration to Demandware, the new eCommerce solution for global leading brands, Kérastase-usa.com required an improved responsive re-design that created an elegant, and elevated experience without compromising visibility of promotions and callouts, including a new homepage design, revised email templates, banners, Facebook promotions and contest apps.


VMGROUPE develoved and designed new wireframes. MGROUPE delivered pixel-perfect psds for all brand expereince pages, category pages, landing pages, product detail pages, checkout pages, customer dashboard pages, etc.


A part of ongoing creative and content management support, Using Demandware’s robust resources, accessed by the business manager platform, VMGROUPE created and managed products, catalogs, grouped products and configured global and category content slots. VMGROUPE in collaboration with the development team helped troubleshoot the new site, and provided backend training for all key staff members. In addition VMGROUPE also trained the brand on how to customize Demandware’s platform down the road to fit their needs.

The result is an intuitive, easy to use experience for the consumer, and a customizable easy to use backend for Kérastase Paris staff. The site redesign launched on January 24, 2014, and we look forward to reviewing the analytics over the next several months. So far the mobile traffic of the website has increased, and the cart abandonment numbers have dropped.

Services Offered

eCommerce Design
Responsive Design
Digital Media Marketing
Email Creative
Website Content Refreshing / Maintenance
Demandware Support
Demandware Product Set-up
Demandware Storefront Merchandising
Demandware Training
Demandware Online Promotions

CONTACT US
THE BOUTIQUE GIANT AGENCY - DIRECT LEAN & GLOBAL

The Studio
NEW YORK / VMGROUPE / 67 West Street 612, Brooklyn, NY
T: +1 917 345 3130

SWITZERLAND / VMGROUPE
T: + 41 22 575 29 07

Founder & Principal Creative Dir. / addia@vmgroupe.com
Co-Founder & Dir. of Creative Services / daniel@vmgroupe.com
Director of Client Services / david@vmgroupe.com

A Global 360 Creative and Brand Development Agency for Leading Brands and Luxury Etailers.

REQUEST A PROPOSAL